Job Description

As a Business Development Representative , you will play a key role in expanding Kashable’s footprint by building relationships with enterprise employers (3,000+ employees) and implementing targeted Account-Based Marketing (ABM) strategies to connect with HR, benefits, and wellbeing leaders in key industries such as healthcare, manufacturing, logistics, utilities, higher education, and the public sector. In this role, you will partner closely with Kashable’s marketing team to create and execute highly personalized outreach campaigns, leveraging creative marketing tactics and innovative sales technologies to generate, engage, and convert large enterprise leads . This role is ideal for a driven, creative, and relationship-focused professional who thrives in a fast-paced environment and is eager to help grow a mission-driven organization.

What You'll Do:

🔹 Strategic Prospecting & Lead Generation:

• Identify and target enterprise employers within Kashable’s key verticals.
• Leverage marketing technologies and automation tools (e.g., CRM, LinkedIn Sales Navigator, email automation, intent data platforms) to drive high-quality engagement with prospects.
• Collaborate with the marketing team to create compelling campaigns that drive inbound and outbound lead generation .

🔹 Account-Based Marketing (ABM) & Creative Outreach:

• Develop and execute customized, multi-channel ABM strategies to engage prospective clients, using email, phone, LinkedIn, direct mail, and in-person networking.
• Partner with marketing to develop personalized messaging, creative assets, and tailored content that resonate with key HR and benefits decision-makers.
• Experiment with new and creative engagement tactics , such as video prospecting, interactive content, and event-based outreach.

🔹 Relationship Building & Sales Enablement:

• Cultivate and nurture relationships with HR, benefits, retirement, and wellbeing leaders, positioning Kashable as a trusted financial wellness partner.
• Work cross-functionally with marketing to refine messaging, optimize lead-nurturing campaigns, and drive higher conversion rates from marketing-qualified leads to sales-qualified meetings .
• Analyze campaign performance and provide feedback to improve marketing and sales alignment.

What We're Looking For:

Experience:

• At least 1 year of B2B sales, business development, or growth marketing experience , ideally in SaaS, insurance, voluntary benefits, or HR technology.
• Experience working in marketing-driven sales environments with a focus on ABM and lead generation.

Creativity & Marketing Collaboration:

• A creative thinker with the ability to develop engaging and outside-the-box outreach strategies.
• Experience working alongside marketing teams to drive integrated sales and marketing campaigns .
• Familiarity with content marketing, social selling, and event-driven demand generation is a strong plus.

Industry Knowledge:

• Familiarity with employee benefits, total rewards, retirement solutions, or financial wellbeing programs is a strong plus.

Skills & Tech Savviness:

• Proficiency in LinkedIn Sales Navigator, CRM platforms, email automation tools, and other sales & marketing tech stacks.
• Strong interpersonal skills, excellent verbal and written communication, and a results-driven mindset .

Ambition & Drive:

• A desire to set and achieve ambitious goals while contributing to a mission-driven organization.

Why Join Kashable?

• Make a Meaningful Impact: Help improve financial wellness for employees across diverse industries.
• Collaborate with a Creative, High-Performance Team: Work closely with marketing, sales, and leadership to innovate and drive growth.
• Develop Your Career: Gain valuable experience at the intersection of sales, marketing, and technology in a rapidly growing company.

About Kashable:

Kashable is a fast growing, venture-backed FinTech startup headquartered in NYC. We provide inclusive, socially responsible, low-cost credit to American employees offered as a voluntary benefit through their employer. Kashable has raised more than $225 million in capital, and has provided more than $1 billion in loans to working Americans across a footprint of employer clients that represent 3 million employees. We were founded in 2013 by a team of serial entrepreneurs with deep experience and expertise in the industry, and have since become the leading provider of financial wellness solutions at the workplace, catering to many Fortune 500 companies, governments, hospitals, and universities. We are a dynamic, ambitious, and hard-working team that is redefining financial wellbeing for Working Americans.

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