Job Description

Innovatis Group is seeking a data-driven and creative Digital Marketing Coordinator with a strong focus on paid media to join our growing team. In this role, you’ll take the lead on managing and optimizing paid media campaigns across platforms like Google, Facebook, and LinkedIn, while collaborating with cross-functional teams to drive results through compelling landing pages and sharp analytics. If you're passionate about campaign performance, love diving into data, and are eager to stay on the cutting edge of digital trends, we want to hear from you! 

Key Responsibilities:  

• Paid Media Campaign Management: Manage and optimize paid media campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.), ensuring maximum ROI and performance. 
• Landing Page Development: Collaborate with the web development and design teams to create and optimize landing pages that align with paid media efforts. Focus on conversion rate optimization (CRO) and user experience improvements. 
• Paid Media Reporting: Develop, manage, and present regular performance reports for paid media campaigns, providing insights and actionable recommendations. Utilize tools like Google Analytics, Excel, and reporting dashboards to deliver data-driven insights. 
• Analytics & Insights: Use digital marketing analytics tools (Google Analytics, Google Tag Manager, etc.) to track, analyze, and report on campaign performance. Draw insights from data to inform decisions on campaign optimizations and landing page improvements. 
• A/B Testing & Experimentation: Conduct A/B testing on landing pages and paid media creatives to determine the best-performing versions and continuously improve performance. 
• Collaboration & Strategy: Work closely with cross-functional teams (creative, strategy, design) to align on campaign objectives and ensure the overall digital strategy supports business goals. 
• Stay Current: Keep up-to-date with the latest trends in paid media, landing page optimization, and digital marketing analytics to ensure cutting-edge strategies are used in campaigns. 

Basic Qualifications:  

• Education : Bachelor's Degree in Marketing, Communications, or a related field. 
• Experience : 3-4 years of experience in paid media, digital marketing, or a similar role, with a focus on campaign management and performance optimization. Experience with HubSpot, WordPress, Google Analytics, Eventbrite helpful. 
• Skills : Strong understanding of paid media platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.). Experience with GA4 (Google Analytics) Google Tag Manager, and other analytics tools. Proficiency in Excel or Google Sheets for reporting and analysis. 
• Communication : Ability to present data-driven insights and strategies in an easily digestible manner to clients and stakeholders. Strong written and verbal communication skills. 
• Analytical Thinking : Strong problem-solving skills and the ability to turn data into actionable insights that drive improvements. 
• Attention to Detail : A keen eye for detail when managing campaigns, analyzing data, and reviewing landing pages. 
• Growth Mindset : Eagerness to expand your skill set into landing page design and optimization, as well as deepen your knowledge of analytics and digital marketing reporting. 
• Ability to lift and carry up to 50 lbs and remain standing for extended periods as needed 

Salary:   

The base annual salary range for this position starts at $63,000 but can be higher dependent upon qualifications and experience.

Location : 

Nashville, TN or Chicago, IL 

Must be comfortable in a hybrid setting 

This is not a fully remote role  

Benefits : 

Comprehensive health, dental, and vision insurance 

401(k) plan with 5% company match after 6 months 

Unlimited PTO after a year of employment (generous PTO upon start) 

Professional development opportunities 

Friendly and collaborative work environment 

About Innovatis Group:  

At Innovatis Group, we’re not just one of the fastest-growing association management companies; we’re committed to redefining partnership and impact. We blend strategic innovation with execution, helping clients drive meaningful results while supporting their broader goals. If you thrive in a fast-paced, dynamic environment and enjoy collaborating with industry-leading brands, Innovatis Group offers the tools, team, and environment to help you make a lasting impact. 

Equal Opportunity Employer:  

Innovatis Group is an equal opportunity employer and aspires to be a leader in fostering a diverse, equitable, and inclusive workplace where every individual is empowered to bring their whole self to work. We commit to embracing and promoting diversity in all its forms, ensuring equitable opportunities, and cultivating an inclusive culture that respects and values differences. Together, we will drive better outcomes for our employees, our clients, and our community. 

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