Job Description

Digital Marketing Manager
Location: Fasturtle | Hybrid/Remote Option
Full-Time

About Us:
Fasturtle is a results-driven marketing agency focused on helping businesses grow through smart, effective digital strategies. We’re looking for a Digital Marketing Manager to take ownership of our clients' online presence, drive engagement, and deliver measurable results across multiple channels.

About You: 
You have incredible initiative. Research the latest trends in digital marketing and bring them to the forefront on what we should be doing as a company and for our clients. You have great problem solving skills and are always looking for a way to improve and get the job done. You actively research how best to use AI to make your life easier and more productive. If you dont know the answer you “GTS” Google That Stuff to find the answer before giving up and moving on. You are a team player and take company and client success personally.

Position Overview:
The Digital Marketing Manager will be responsible for developing and executing digital marketing initiatives across social media, email, paid media, and local SEO platforms. This role requires a hands-on marketer with strong organizational skills, creative thinking, and a knack for data-driven decision-making.

Key Responsibilities:

• Social Media Management:  Create, optimize, and manage social media profiles (Facebook, Instagram, LinkedIn, etc.) for clients. Develop content calendars, post regularly, and engage with audiences to boost brand presence.
• Email Marketing:  Design and execute email marketing campaigns using Constant Contact. Manage subscriber lists, segment audiences, and analyze performance to improve open and click-through rates.
• Paid Media Oversight:  Coordinate and oversee paid advertising campaigns (Google Ads, Facebook Ads, etc.). Monitor performance, generate reports, and provide insights to optimize ad spend and ROI.
• Search Engine Optimization Strategy:  Oversee the creation of original content that directly answers search intent, integrates primary and secondary keywords naturally, and includes structured data (FAQ schema, How-To schema) for enhanced visibility in SERPs. Implement backlinks strategy to earn backlinks from high-authority, niche-relevant websites through, digital PR, and data-driven content.
• Google My Business (GMB) Setup & Management:  Set up and optimize Google My Business profiles to enhance local search visibility. Ensure accuracy of business information, post updates, and monitor reviews.
• Reporting & Analytics:  Track KPIs across all digital channels. Deliver clear, actionable reports on campaign performance, audience engagement, and lead generation.
• Collaboration:  Work closely with internal teams and clients to align digital strategies with business goals. Stay updated on digital marketing trends and best practices.

Qualifications:

• 5+ years of experience in digital marketing, preferably in an agency setting.
• Proficiency in Constant Contact, Google Ads, Facebook Ads Manager, and social media platforms.
• Experience setting up and optimizing Google My Business profiles.
• Strong understanding of digital marketing metrics and reporting tools (Google Analytics, etc.).
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Creative mindset with attention to detail.

Preferred:

• Google Ads and/or Meta certifications.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Knowledge of Digital Marketing best practices.

Benefits:

• Competitive salary
• Health, Dental, Vision Benefits
• Flexible work environment
• Professional development opportunities

EOE M/F/D/V

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